Welcome to the Machine

"It was the best of times, it was the worst of times” The new year is upon us and it is calling out with a very simple question: is it always going to be this way?

Last year, we set out in our quest to present and produce good music. As we left the comfort of theory and ideas and started doing shows and recordings, we came to know firsthand just how much pain and effort goes into these things. It was an experience both humbling and empowering. Along the way we made some new friends and learned new things.

Over the course of about a dozen discussions with the people who have been pushing the local music scene forward, the message became clearer. Truth is, we come from the underground. We live for the underground. It is our inheritance and our legacy. Therefore, the change needs to come from within.

It has never been easier for artists to publish their work. At first glance it appears that the problem was discoverability and getting acceptance from the mainstream audience. But truth is that the scene derives its beauty from a characteristic sound that is pure and raw, which can only come from the freedom that the niche provides.

Fact is, it takes an independent artist to know an independent artist and the scene needs to grow along those lines. Artists need to listening start to other artists. A community that focuses on collaboration rather than competition has to be fostered using the current channels.

And that is what we are aiming for at JamLouder. Our every effort goes into making sure that this great pool of talent sustains itself, grows and flourishes. Let it be said, it is not easy but there is no greatness without the struggle.

So yeah, it is always going to be this way. It is the best of times and the worst of times… but it’s the only time we got. So let’s make the most of it and get on with the show…